DesignPhiladelphia to Host Elle Decor and Caesarstone Color Pop-Up Tour
LOS ANGELES, CA - Caesarstone USA announced that their Color Pop-Up Tour will visit DesignPhiladelphia on October 11 and 12, 2012. Entitled "ReImagine," this stop will display the 17 new colors of Caesarstone's Classico, Motivo and the newly launched Supremo lines.
in addition, Caesarstone will host a special National Kitchen & Bath Association (NKBA) luncheon and expert panel, as well as an ELLE DECOR expert panel, and an invitation-only cocktail party co-hosted with ELLE DECOR.
The event will also offer an exclusive sneak preview of Caesarstone's 2013 new Classico colors in a cutting-edge architectural installation by Thoreen&Ritter.
Although certain events are by invitation, Caesarstone invites the public to view the Color Pop-Up Tour October 11 throughout the day and from 9am-12pm on October 12.
October 11 will begin with a ReImagine luncheon and panel presented by Caesarstone in association with the NKBA. This panel will serve as an NKBA certified class and will offer kitchen and bath professionals a unique panel of experts, continuing education units and insight into Caesarstone.
The day continues with a panel discussion titled ReImagine Design hosted by Ingrid Abramovitch, ELLE DECOR's Editor-at-Large. Ms. Abramovitch is also the author of "Restoring a House in the City" and the designers joining her will speak to the re-imagine theme. Philadelphia-born Ellen Hamilton, principal of Hamilton Design Associates in New York City, will present rethinking and reinventing Color.
Stephen Fanuka, host of Million Dollar Contractor on the DIY Network and author of "What's a Homeowner To Do?" will share his insider's advice on remodeling for unexpected results. Nina Pritzker-Cohen, Design Director at Marguerite Rodgers Design will give examples of the power of refurbishing furniture and existing elements to create all-new living environments.
In the evening, Caesarstone and ELLE DECOR invites the Philadelphia design community for a cocktail party celebrating "You're So Vain." Party-goers will get a preview of Caesarstone's forthcoming 2013 line where a specially curated architectural installation by design duo Thoreen&Ritter takes center stage.
This unprecedented installation will allow viewers to experience Caesarstone in an unexpected way, showcasing the product's ability of form and function and art as well as design. The installation uses Caesarstone slabs along with electroluminescent wire.
As a global presence, Caesarstone continues to show steady growth. The CEO of Caesarstone US, Sagi Cohen, utilizes his retail background to harness the importance of product availability, consumer orientation and other strong retail values. With the passion he displays in moving the company forward, he is now proud to announce the latest color collection to the Classico line in an installation designed by Thoreen&Ritter.
"We were thrilled to have Thoreen&Ritter come to us with such creativity behind a project," states Cohen. "It seemed like a natural collaboration to work with them on this new color line that will change the market for Caesarstone." Cohen continues, "We are proud of the steady growth Caesarstone continues to see in the US as well as our entry into new regions, such as the Mid-Atlantic."
He adds, "We always seek innovative ways to highlight our brand and the Color Pop-Up tour is our way to showcase Caesarstone's new Classico, Motivo and Supremo products. We are very excited to debut the architectural installation by Thoreen&Ritter during our time in Philadelphia."
The ReImagine panel with ELLE DECOR and the cocktail reception are invitation only and require RSVPs for admittance. Those who RSVP will be entered in an exciting giveaway where 3 people will win an iPad. Guests must be present at the event to qualify to win. Additionally, 2 guests who register at interiorcollective.com on-site at the Pop-Up on the day of the event will also win iPads.
ELLE DECOR is the #1 brand in the shelter category: ELLE DECOR and elledecor.com - the preeminent online destination for design enthusiasts - offer inspiration and expertise to 2.5 million print and online users each month. ELLE DECOR reaches 8.9 million readers worldwide with 23 ELLE DECOR publications in 27 countries. ELLE DECOR is published by Hearst.
Fluid and experienced enough to find creative design solutions in any material or venue, Thoreen&Ritter instills each project with its unique design voice and the refinement needed to endure without aging.
From commercial projects like the Fountainbleu in Miami to Artistic projects like the Shigeru Yokota Gallery in Tokyo, Thoreen & Ritter fuse elegance with playfulness.
For more details on Caesarstone USA, or the Color Pop-Up Tour, visit the online presence at www.caesarstoneus.com