Netflix Tells Straight Pride Organizers to Cease and Desist

by Sam Cronin

EDGE Media Network Contributor

Friday July 19, 2019

Super Happy Fun America, the group behind the upcoming Straight Pride Parade in Boston, has received some flak from Netflix after the group listed the company as a "prospective corporate sponsor" on its website. Netflix sent a cease and desist email in response, saying:

"You are using the Netflix logo to promote your event, which despite its name is about hate — not pride. That's gross and deeply hurtful, but it's also deceptive misinformation and infringes our legal rights."

The email, sent on the 16th of July, went on to say:

"We write to you for two reasons: (1) to set the record straight that you are spreading misinformation about Netflix's involvement or sponsorship of your organization and its events; and (2) to notify you that you are infringing our trademark and other intellectual property rights and if you do not cease such use immediately we will have no choice but to consider further legal action. Whether you like it or not, you are infringing our legal rights and we demand that you cease doing so immediately."

Netflix told SHFA that they expect their name and logo to be removed from all of their materials within 24 hours. As of the 18th, the Netflix logo is still on SHFA's "prospective corporate sponsors" list, just with a black X through it.

The email finished by saying:

"You should know that we're unafraid of bullies. Our legal department is here, it's queer, and it's telling you to steer clear."

In response, SHFA wrote "Sadly, we have learned that Netflix is a heterophobic company steeped in hatred and bigotry. They not only rejected our offer but threatened us with litigation if we did not stop using their name and logo, which is perfectly legal for editorial or informational purposes."

Netflix is not the first brand to send a cease and desist to SHFA. According to their website, on July 10th, global bank JP Morgan filed a complaint against SHFA using their logo, and their web host Bluenote pulled their website offline. They have since found another host, and their site is back up. The parade is still scheduled for August 31 in Boston's Copley Square.

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