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Kombucha and Unicorn Food Among America's Top Food Trends

Tuesday Jul 23, 2019
Kombucha and Unicorn Food Among America's Top Food Trends
  (Source:Getty Images)

They say you are what you eat and many Americans are chowing down on foods they hope will transform their health and beauty.

From CBD snacks to kombucha and activated charcoal, new research finds three in five Americans have started consuming certain food fads in the hope of a miracle transformation.

Apple cider vinegar tonics topped the list of trends Americans have tested, followed by oat milk (73 percent), veganism (69 percent) and orange wine (66 percent).

Over half of Americans polled also admitted to trying melatonin-spiked drinks and lab-grown protein in a bid to boost their health.

The study, conducted by OnePoll in conjunction with Crispy Green examined the eating and snacking habits of 2,000 Americans and found gambling on trendy food fads doesn't always bring the desired rewards.

Only two in five who have tried a food claiming to deliver a beauty perk ended up pleased with the results.

A quarter of Americans admit to trying a health food trend just to say they tried it and the average respondent only really enjoys a third (36 percent) of the new trends they try.

For those that have tried a new food trend, having an adverse reaction is not out of the question. 42 percent have experienced a stomach ache after being brave and trying the latest food fad.

Other common reactions included nausea (30 percent) and breakouts (23 percent).

Women, on average, were twice less likely to try the latest trends than men.

In return for health benefits, 61 percent of Americans reported they would be willing to pay a higher price for natural, healthy snacks.

In an attempt to gain health and beauty benefits, however, three out of five U.S. men admit to this rationale when hopping on the latest food trend.

The top health food trends tried and enjoyed by Americans are orange wine (46 percent), apple cider vinegar tonics (39 percent) and oat milk (38 percent).

After hoping to gain health benefits, 53 percent of Americans reported that the reason they try the latest trends is simply that curiosity got the best of them.

Half of Americans reported that the most important thing to them when trying new trends is that the item has clean ingredients.

Next in line was no added sugar (48 percent) and then paying attention to the calories per serving (45 percent).

Three out of ten Americans also veer away from snacks containing GMOs.

"Americans love trying new food trends. In fact, whether it's to gain certain health benefits or simply out of sheer curiosity, people are looking for snacks that they can say they've tried. That being said, they are also looking for clean ingredients and no sugar added -- particularly when it comes to their snacks" said spokesperson for Crispy Green.

The top way Americans stay on top of the latest health food trends is perusing the aisles of the grocery store and buying new things followed by reading "foodie" related articles (43 percent).

And a further two in five let their creative juices in the kitchen make their decisions on new health food trends.

1. Apple cider vinegar tonics 79%
2. Oat milk 73%
3. Veganism 69%
4. Orange wine 66%
5. Milkshake IPA's 66%
6. Activated charcoal 65%
7. Kombucha 65%
8. CBD Infusions 64%
9. Artisanal doughnuts 64%
10. Melatonin-spiked drinks 62%


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