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95 Percent of Women Believe Celebs Are Faking Makeup-Free Shots

Wednesday Oct 4, 2017

Angry moms across Britain have accused celebs of faking their "makeup-free" shots, a study has found.

Researchers found 95 percent of women believe stars such as Kylie Jenner and Kim Kardashian are actually wearing foundation, brow products, and mascara in their #nomakeup images on social media.

But almost two-thirds of those polled say these false photos on Twitter and Instagram leave them feeling unhappy about their own makeup-free complexions.

And 48 percent worry about their daughter's self-esteem being left in ruins by the celebrities' fake pictures.

The report comes just days after X-Factor star Stacey Solomon was praised for sharing a genuine 'no makeup' shot showing how a TV makeup artist transformed her face.

And 55 percent of the 1,205 moms polled by parenting site and Benefit cosmetics agreed sharing real makeup-free shots like Stacey's helps women feel better in their own bodies.

The study also revealed women today now spend an average of five times more than their moms did on looking good.

While older generations spent just £3.50 a month on old-fashioned, heavy makeup products, modern moms splash out £17.92 a month on cosmetics to get the fashionable 'no makeup' look.

And half of young moms insisted they make the same amount of effort with their appearance or even more after having children, with 70 percent claiming makeup is a 'little treat'.

Overall, the study showed 41 percent of moms wear makeup every day while 21 percent will don a full face of cosmetics even if they are simply staying at home.

One in eight admitted to love makeup so much they wore it while giving birth, while more than one in five painted their faces for a post-birth delivery room selfies.

A further three in ten wore makeup for bump pics while pregnant and also put on makeup every day for the school run. And half made a special effort to put on makeup for their first trip out with their new baby.

But the most popular time to look glamorous include date nights with their partner, when seven in ten have a full face of makeup, alongside nights out with the girls where 60 percent wear it.

However, despite modern mothers starting wear makeup themselves aged just 13, 51 percent of moms want their daughters to wait until they are 14. One in six will insist they hold on until they are 16 or over before using cosmetics.

The report also revealed women become far faster at getting ready after having kids - despite what their partners may claim. Before children, women take an average of 23 minutes to put on their face, but this drops by over two-thirds to just seven minutes on becoming a mom.

The poll also revealed big changes in the 'mom face' look, as despite spending a small fortune on cosmetics, the top trend for young moms is the natural look. More than a third of moms favor this look, followed by natural brows and dewy skin (22%). One in ten also uses a contouring palette, made popular by Kim Kardashian.

By contrast, the top trends for their own mothers were heavy lipstick (48%) and thick foundation (31%), alongside colored eyeshadow (28%).

But both modern moms and current grandmas admitted mascara was their joint 'must have' makeup item, used by seven in ten modern moms and half of their moms.

However, some of the wackier makeup trends tried by young moms include faux freckles - seen on Geordie Shore star Charlotte Crosby and Little Mix's Jesy Nelson - and bleached brows (3%) sported by supermodel Cara Delevigne.

And keeping up with trends mean modern moms hoard an average of 33 items of makeup, with 12 percent owning a whopping 100 or more. By comparison, their moms kept just seven basic products.

The average modern mom's makeup bag contains a whopping £99.83 worth of cosmetics - while their own mom's makeup bags contained just £41.70 worth of products

Lauren Spearman, Digital Manager, from Benefit Cosmetics said, "There's a common misconception that moms don't bother with their appearance after having a baby, but this simply isn't true. The rise of Instagram and social media means many young moms are almost always camera-ready and love to share their latest looks - whether that's in full makeup or none at all."

Cathy Ranson, editor of parenting site said, "Makeup won't fix the world but if you're having a bad parenting day, it can often make you feel a little bit better. While not everyone wants to wear it, if you enjoy it, something as simple as putting on some bright lipstick can lift your spirits. But it's important always to be honest that it's makeup and you didn't wake up like that."


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